"Life can only be understood backward, but it must be lived forwards." This is an excerpt from the works of a famous Danish philosopher. As poetic as it sounds, it is a great philosophy to operate under especially by funeral service providers. For a long time, funeral homes have provided services that are tried and tested, and most still do so. However, with a rapidly changing world, loved ones continue to demand more from funeral homes, which should be considered as a challenge. Therefore, this post could not have come at a much better time. It highlights current trends in the funeral services sector that providers should consider adopting.
Personalisation Using Technology -- The advancement of technology offers an opportunity for families to try new things. For example, instead of going for the conventional less detailed casket, clients are opting for more personalised ones. If the deceased owned a winery, their family could want a coffin in the shape of a wine barrel. If the deceased was a child that loved to play with Lego, the parents could wish that they are buried in a Lego casket. The same would apply to urns. 3-D technology, for example, has made the designing of personalised caskets and urns easy.
DIY Funerals -- Normally, families hire the services of a funeral director to help with funeral service programs. The reason is that funeral directors help to alleviate the stress that comes with the process. However, for genuine reasons, families are beginning to consider DIY funerals. For one, they provide an opportunity to offer personalised tributes to their loved ones. It is an opportunity for your business to assist on a pro bono basis or for PR. Since state regulations must be observed even for DIY funerals, you can use your familiarity with the laws and help out families as a way of promoting your funeral services company.
Customised Experience -- Most funeral homes boast of chapels, hearse fleets and many other facilities that make the traditional funeral home what it is today. For some families, the main reason for seeking a funeral home's services is access to such amenities. However, most families today are in search of unique experiences that will honour the departed uniquely. The customised funeral home model resembles that of a wedding planner. For example, you do not need a designated chapel for a hearse to carry the body. All you need to do is list down what the client wants and implement their wishes as is. For instance, a client might wish to have a Disney themed funeral service that a traditional funeral home might not offer.